The recent trend of Internationally Respected DJs getting kicked off the decks (Some simply at the request of enormous ego vip patrons) has demonstrated that the U.S. is just not ready for the futuristic underground sounds the rest of the world enjoys. The Majority of U.S. doesn't like to hear anything new that isn't on mainstream radio. They just want to hear the same stupid song over and over again.
The mainstream clubs and promoters that booked these artists made the mistake. I'll give them credit if they were trying to experiment. But the bottom line is these clubs attract nothing more than showoffs that know nothing about dance music, and are just there to flash their wealth and enormous egos. I understand it's a business and they have to make money by selling out. So why not exploit American greed and suckers that will pay millions for a vip table just to show off.
Around 2011 One-Hit-Wonder Bob Sinclair and a group opened up Amnesia. They were quickly ran out of town by LIV. LIV barred them from booking the mainstream artists needed to make the large space successful. Shortly thereafter David Grutman of LIV took over Amnesia and reopened it as Story. In December of 2012 it seemed as if he was building momentum into Amnesia, and shifting away from LIV. Case and point, the last week of December Story had Steve Angello, Axwell, Avicci and Sebastian Ingrosso. for NYE he had Calvin Harris at LIV, and then Kaskade at Story.
Made sense to me. Then I heard that story was going to shift towards the underground on Saturdays. I was sure it was a b.s. rumor. Then I see Link and Miami Rebels doing Dubfire there. I was like, not super underground, but I'll check it out. Then I see they're doing a string of Saturdays including Magda, Catz n Dogz, Martin Buttrich, Anja Shneider, etc.
Magda is known for playing huge venues and festivals overseas.
She was showcased on the Carl Cox Stage at last year's Ultra Music Festival. However, Like many artists, she's just doesn't have a lot of fans in the U.S. I personally only know (3) Tiesto fans. I'm glad I don't know more.
Mainstream EDM is now failing in the U.S.
Some Turning Points
- Once Paris Hilton started playing Electro, it fell off the Radio Airwaves.
- Justin Bieber making a DubStep album was a death dealing blow to the Lame Genre as well.
Despite rumored statistics from Beatport showing music is shifting away from Electro + DubStep and moving towards Deep House, I see this failing after the 2nd month. I predict more Internationally respected DJs getting kicked off the decks, more bad press and embarrassment for Miami and the U.S.
Fine with me. I prefer the smaller venues where people aren't fake and obsessed with greed and envy. It's nice having small venues like Electric Pickle, Villa 221, and Treehouse to enjoy new sounds with cool people. If I can have that in a big venue, that's great too. Just not likely in the U.S. right now.
What's Club Space doing to compete? The same thing they've been doing for years - Nothing new (Chus & Ceballos, Blah-zardi, Patrick M.). It's a formula that still works because Miami, and the U.S. is full of sluts that are happy with a fake yuppy lifestyle surrounded by stale overplayed sounds.